Feedback for Tomorrow
2020
B2B Brand Logo Design
Designer: Jiahui Yu
Clients: Francois Rochat, Helene Driancourt
Durations: 2 months
Tools: Illustrator, photoshop
Feedbacks are probably the most important asset for entrepreneurs. Feedback For Tomorrow Increase measurable feedbacks for brands, and build/strengthen Corporate Social Responsibility (CSR) Strategy, by incentivizing the feedbacks received by the customers and reinvesting a given amount to vetted charitable organizations.
Feedback For Tomorrow places feedbacks as the center of client’s attention by linking your client’s feedbacks to donations, in their name or yours, to NGOs they choose. Sustainability and personalization are two of the biggest trends of the next decades, Feedback For Tomorrow brings them together to create the first win-win-win solution by increasing the number of feedback for our clients, helping their clients donate to selected NGOs, and of course helping NGOs achieve their targets.
STYLESCAPE
The Final Logo
The logo idea is based either on the company’s name or its philosophy. What Feedbacks for Tomorrow brings to the table is the possibilities of growth for clients’ business. Pictogram of two slanted squares looks like open doors silhouette, which symbolized open opportunities for the future. The square also looks like two speech bubbles, which alludes to the center function of Feedbacks for Tomorrow — communications between businesses. The logo simplicity and metaphor cleanliness creates the right tone of voice. It tells the clients about the company's boundless opportunities and inclusivity.
