Open to New Projects

Kelly is a NYC-based UX designer who transforms technical complexity into clarity through design thinking.

She has a background in brand identity across consumer goods, marketing campaigns, and customer experience. Her work has always balanced intuition with versatility

She is now bringing that foundation into the tech industry, focusing on AI, learning, and consumer tech.

Kelly is a NYC-based UX designer who transforms technical complexity into clarity through design thinking.

She has a background in brand identity across consumer goods, marketing campaigns, and customer experience. Her work has always balanced intuition with versatility

She is now bringing that foundation into the tech industry, focusing on AI, learning, and consumer tech.

Expertises

UX Design

From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.

Visual Design

Proficient in creating visually compelling designs that align with brand identity and aesthetics.

Prototyping

Adept at creating interactive prototypes using tools like Figma.

User Research

Experienced in conducting user research, usability testing.

Content Design

Create on-brand contents that guide action for end-to-end product thinking.

Facilitation & storytelling

Create succinct narrative skills to align cross-functional teams and sell vision up-stream.

Tools I'm Using

Figma

Web Design & Implementation.

Sketch

Web Design & Development

Adobe Creative Suite

Visual Design

Miro

Collaboration

InVision

Prototypes

Dovetail

Observes real-time user testing sessions.

References

"We would not be where we are if you weren’t here. Kelly made a real difference. I have no complaints over her dedication."

Dylan Pinkins

Founder of Timing

"We would not be where we are if you weren’t here. Kelly made a real difference. I have no complaints over her dedication."

Dylan Pinkins

Founder of Timing

“Thank you so much for advocating for us… I’m really glad to work with my brilliant peers. We’ll be using what you guys have given us to now present over.”

Casey Robinsons

UX Designer @ Assurant

“Thank you so much for advocating for us… I’m really glad to work with my brilliant peers. We’ll be using what you guys have given us to now present over.”

Casey Robinsons

UX Designer @ Assurant

I'm Kelly!

For me, design isn’t just about making things look good—it’s a driving force behind my creativity and curiosity. From crafting pixel-perfect interfaces to building bold, visual narratives, I approach every project with intention, experimentation, and a deep commitment to quality.

A little bit more about me

Contact info


jyuuxuidesign@gmail.com

https://www.linkedin.com/in/yujiahui

Books I'm reading


Working Playlist


Career Goals for 2026


Be authentic

Uplift other designers

Master AI design by understanding its nuances and unique challenges.