ILLUSTRATION

BowlCut

Project overview

  • Bowlcut is an Asian sauce brand that’s inspired by Chinese restaurant scenes.

    Partnership with Aethey NY during 2022. The collaboration included website assets, campaign poster, illustrations and content for social media.

  • Bowlcut took inspiration from growing up immigrant in a chinese restaurant. Therefore, I created 2 characters that reflect simple and quirky appearance of immigrant kids from 80s and 90s. With clean outline style, the illustration is visually direct, and can be used in many mediums.

  • Photoshop, Illustrator

  • Illustrator, Brand Designer working for Aether NY

  • 1 month

  • Published

This is us. The rice eating, comic book reading, new wave listening, and yes, bowlcut rocking, children of modest immigrant families.

For more inquiry, please contact:

jyudesignstudio@gmail.com

Flicflat👉🏻