ILLUSTRATION

Feedback For Tomorrow

Project overview

Feedback for Tomorrow is a B2B company that specializes in customer experience solution that enables businesses of all sizes to get feedback surveys for the collaboration projects. It empowers companies to know their clients better and provides feedback, so they can turn issues into solutions.
Feedback For Tomorrow has a series of survey pages for collecting feedbacks and data. We want users to enjoy the whole survey-taking process. I created a series of humorous illustrations for each question. At the end, taking a survey is no longer a task, but reading several fun mini comics.
I started out planning each different scenarios for different survey questions. The scene is loosely based on the questions on the survey sheets, and each illustration is comical and slightly exaggerated. The survey taker will give ratings, and the higher the better and the illustrations scene will change based on the rating. For example, illustrations for rating between 10-8 will have green background and positive gestures indicating a high score. Illustrations for rating between 7- 5 will have blue background and semi- positive gestures indicating a good score. Illustrations for rating between 4-3 will have yellow background and negative/neutral gestures indicating a bad/ok score. Illustrations for rating between 2-0 will have red background and negative gestures indicating a terrible score. When user changes between different ratings, the illustrations will change too.
Illustrator, Photoshop
1 MONTH
Shipped

HUMOR FOR ENGAGEMENT:

I want to add some humor to the illustration making the feedback-providing process more enjoyable. For example: If the question asks about the quality of collaboration between two teams, I would draw a scene of 2 teams building a house together. If the user rated 2 or lower for the collaboration experience, the scene would become chaotic. It’s almost as if you are creating a slapstick comic with your own ratings.