Project Overview

 

About Feedback for Tomorrow

Feedback for Tomorrow is a B2B company that specializes in customer experience solution that enables businesses of all sizes to get feedback surveys for the collaboration projects. It empowers companies to know their clients better and provides feedback, so they can turn issues into solutions.

The Objective

Feedback For Tomorrow has a series of survey pages for collecting feedbacks and data. We want users to enjoy the whole survey-taking process. We are going to create a series of humorous illustrations for each question. At the end, taking a survey is no longer a task, but reading several fun mini comics.

Duration: 4 months

Year: 2020-2021

Role: Illustrator

Is this a client work? Yes

Tools: Adobe Illustration.

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For the lower rating scenes’ illustrations, I want to add some humor into the illustration making the feedback-providing process more enjoyable.

For example: on question 10, it asks about the quality of collaboration between 2 teams. I decided to draw 2 teams building a house together. If the user rated a 2 or lower for the collaboration score about their working experience, 2 teams arguing scene will appear. It’s almost as if you are creating a slapstick comic with your own ratings.

HUMOR FOR ENGAGEMENT

I started out planning each different scenarios for different survey questions. The scene is loosely based on the questions on the survey sheets, and each illustration is comical and slightly exaggerated. The survey taker will give ratings, and the higher the better and the illustrations scene will change based on the rating. For example, illustrations for rating between 10-8 will have green background and positive gestures indicating a high score. Illustrations for rating between 7- 5 will have blue background and semi- positive gestures indicating a good score. Illustrations for rating between 4-3 will have yellow background and negative/neutral gestures indicating a bad/ok score. Illustrations for rating between 2-0 will have red background and negative gestures indicating a terrible score. When user changes between different ratings, the illustrations will change too.

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When both teams’ values don’t align…

Interface Mockup Pt.1

Interface Mockup Pt.2

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Miscommunication happens …

Miscommunication happens …

When the team does not work well together, and there is a blue teddybears attack.

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