Project Overview
About FlicFlat
FlicFlat is an innovative apartment-hunting app that focuses on matching you with suitable apartments. Just like tinder, but for an apartment in your favorite neighborhood.
The Objective
I worked on designing a memorable mascot for FlicFlat. The mascot will be displayed on potential commercials, Instagram posts, websites, and many more digital assets.
Duration: 6 months
Year: 2020-2021
Role: Illustrator, Graphic Designer
Is this a client work? Yes
Tools: Adobe Illustration.
Friendly early version (left) - Modern abstract early version (center) - Now (Right)
FlicFlat team wants the mascot to be a magnifying glasses. The mascot name would be Flickie. I went with a universally friendly nerdy magnify glasses(left), and also abstracted one(center). Ultimately, we chose a humanoid cyclops version. Not only it’s eye catching, but also it fits the slightly edgy persona of the younger demographics. Although Flickie only has one eye, he is very expressive.
Expressions
Building Assets
Homepage Illustrations
Instagram Art Directions
