INAGRUAL BRAND IDENTIRY FOR LUXURY RESTAIL ERP TOOL
Luxare
COMPANY
Diaspark
ROLE
Brand designer
Tools
Adobe Illustrator, Adobe Photoshop
YEAR
2022
About Luxare
LUXARE, from Diaspark, is the partner that empowers them to undertake their digital transformation journey by offering them an innovative suite of software, including ERP, CRM, Retail, and others, that are efficient, customizable, and easy to implement and integrate into the customers' existing systems. LUXARE is a new brand from Diaspark; they came to us with Yellow Pebble to create a brand identity for their upcoming new brand.
Business Objective
We are creating a brand identity inspired by luxury and software to drive traffics to the business.
Impact
Validated unmet need through 10+ user interviews across student and graduate job seekers
Designed within 6 months as part of Timing’s networking suite
Early adopters reported feeling “more in control” and “less overwhelmed” during job search outreach
Design Process
RESEARCH
Brand Position
As a new retail transaction company, Luxare wants to stand out amongst the rest. Luxare's clients are mainly in the jewelry industry. That's why we want a branding direction that caters to both the luxury industry and modern software technology companies.
To begin, I immersed myself in the visual language of luxury, what makes something luxury but not gaudy, and how to evoke that high tech reliability. I mapped out the competitive landscape of B2B luxury software and found most lacked a cohesive, aspirational visual system. This was our opportunity to stand apart.
RESEARCH
Brand Languages
The foundation of this branding project was built on understanding the culture and craftsmanship of the luxury jewelry and watch industry. Luxare wasn’t just another ERP or POS system—it was a refined, end-to-end platform designed to serve jewelers with the precision and elegance their work demands. My goal was to design a brand identity that communicated that same sense of sincerity, competence, and sophistication.
IDEATION
Logo Design Process
Drawing from this research, I developed a brand system that balanced clarity and refinement: minimalist typography, a monochrome palette with subtle gold undertones, and an icon system inspired by fine craftsmanship tools. Every visual detail was built to echo the quality, precision, and legacy Luxare’s clients bring to their own work.
IDEATION
Conversion Strategy
Beyond the visual assets, the brand extended into Luxare’s digital presence, defining tone, layout systems, and design rules for their web platform, product UI, and trade show materials. The Luxare site became a dual-function destination: a confident pitch to B2B clients and a living showcase of the brand’s clean, structured elegance.
IDEATION
Results
This identity system now supports Luxare’s growth across jewelry retailers and manufacturers, helping the brand position itself not just as a software tool—but as a trusted partner in luxury operations.
NEXT STAGE
Reflection
One of the most profound realizations during this journey has been the level of personalization and exclusivity that luxury jewelry brands offer their clients. Luxury brands are built on trust, understanding, and a shared appreciation for craftsmanship and artistry. Bringing out such intimacy in a tech company branding can be tricky. The emphasis on technology functions is the key. However, we still want to focus on the heritage.