INAGRUAL BRAND IDENTIRY FOR LUXURY RESTAIL ERP TOOL

Luxare

COMPANY

Diaspark

ROLE

Brand designer

Tools

Adobe Illustrator, Adobe Photoshop

YEAR

2022


"Who is Luxare?"

LUXARE, from Diaspark, is the partner that empowers them to undertake their digital transformation journey by offering them an innovative suite of software, including ERP, CRM, Retail, and others, that are efficient, customizable, and easy to implement and integrate into the customers' existing systems. LUXARE is a new brand from Diaspark; they came to us with Yellow Pebble to create a brand identity for their upcoming new brand.


Business Objective

We are creating a brand identity inspired by luxury and software to drive traffics to the business.

Impact
  • Validated unmet need through 10+ user interviews across student and graduate job seekers

  • Designed within 6 months as part of Timing’s networking suite

  • Early adopters reported feeling “more in control” and “less overwhelmed” during job search outreach

Design Process




Brand Position

As a new retail transaction company, Luxare wants to stand out amongst the rest. Luxare's clients are mainly in the jewelry industry. That's why we want a branding direction that caters to both the luxury industry and modern software technology companies.

To begin, I immersed myself in the visual language of luxury, what makes something luxury but not gaudy, and how to evoke that high tech reliability. I mapped out the competitive landscape of B2B luxury software and found most lacked a cohesive, aspirational visual system. This was our opportunity to stand apart.

Brand Languages

The foundation of this branding project was built on understanding the culture and craftsmanship of the luxury jewelry and watch industry. Luxare wasn’t just another ERP or POS system—it was a refined, end-to-end platform designed to serve jewelers with the precision and elegance their work demands. My goal was to design a brand identity that communicated that same sense of sincerity, competence, and sophistication.



Logo Design Process

Drawing from this research, I developed a brand system that balanced clarity and refinement: minimalist typography, a monochrome palette with subtle gold undertones, and an icon system inspired by fine craftsmanship tools. Every visual detail was built to echo the quality, precision, and legacy Luxare’s clients bring to their own work.



Conversion Strategy

Beyond the visual assets, the brand extended into Luxare’s digital presence, defining tone, layout systems, and design rules for their web platform, product UI, and trade show materials. The Luxare site became a dual-function destination: a confident pitch to B2B clients and a living showcase of the brand’s clean, structured elegance.


Results

This identity system now supports Luxare’s growth across jewelry retailers and manufacturers, helping the brand position itself not just as a software tool—but as a trusted partner in luxury operations.